Google announced today
a partnership with the National Basketball Association to provide a new "NBA Channel
" on YouTube, featuring game highlights and videos featuring NBA players. The new arrangement isn't as extensive as that between Google and the National Hockey League, which provides full games for online viewing
, but marks a significant new addition to YouTube's partnership-driven content.
For once, perhaps we'll hear about the NBA taking marketing tips from the NHL, instead of the other way around? Hey, it's a start!