Is the NHL blazing a trail for other sports leagues?

Google announced today a partnership with the National Basketball Association to provide a new "NBA Channel" on YouTube, featuring game highlights and videos featuring NBA players. The new arrangement isn't as extensive as that between Google and the National Hockey League, which provides full games for online viewing, but marks a significant new addition to YouTube's partnership-driven content.

For once, perhaps we'll hear about the NBA taking marketing tips from the NHL, instead of the other way around? Hey, it's a start!

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