I don't think it would be too bad actually - to just have one official sponsor with their logo on the sweater. I don't think NASCAR is a good model to follow, but the way European futbol leagues work seems nice enough. With some tasteful rules as far as color schemes and size of the sponsors logo.

Anything to help bring in the cash for a troubled league.

See my other comments here about how much better the NBA does at getting sponsorships. I can't wait for the NHL to have a "Gatorade callup"

My personal favorite ad is (or at least was) behind the visitors bench in the Florida Panthers arena. As you watch their coach walking back and forth, the message behind reads "Home of the Pansies", an ad for a flower delivery service...

There is a big difference between the MLS and the NHL and it lies in the larger picture of the sport.

Sadly, the writer displays his absence of any knowledge of soccer when he mocks and bemoans jersey advertising as it is standard practice in all of the top leagues in the world to have a jersey sponsor.

Meanwhile, the practice in the biggest hockey league in the world is to not have sponsorships on their jerseys. The European model would be nice but it works because soccer jerseys traditionally only have a crest on the left side of the chest instead of a huge logo in the middle of the shirt.

Then again, certain traditions mean nothing to the crew running the league. Maybe this one is on their 'traditions to defend list'.

I have no problems with an add on the jersey. Maybe not the front part, since that's where the team logo's go and rightfully so, but a small band below the numbers in the back (like MLS) wouldn't be bad at all.

The only argument I have seen against ads on jerseys is: "I don't like it"

Not the best argument when thought about rationally.