New NHL uniforms a revenue source?
The article below discusses the debut of jersey-based advertisement in the US in Major League Soccer, particularly in light of the debut of some Beckham character. I wouldn't expect we'd see such a development anytime soon in the NHL, but these kinds of slopes tend to be pretty slippery...
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Anything to help bring in the cash for a troubled league.
See my other comments here about how much better the NBA does at getting sponsorships. I can't wait for the NHL to have a "Gatorade callup"
by Paul Nicholson on Jul 12, 2007 6:07 PM EDT reply actions 0 recs
by The Forechecker on Jul 12, 2007 6:45 PM EDT reply actions 0 recs
Sadly, the writer displays his absence of any knowledge of soccer when he mocks and bemoans jersey advertising as it is standard practice in all of the top leagues in the world to have a jersey sponsor.
Meanwhile, the practice in the biggest hockey league in the world is to not have sponsorships on their jerseys. The European model would be nice but it works because soccer jerseys traditionally only have a crest on the left side of the chest instead of a huge logo in the middle of the shirt.
Then again, certain traditions mean nothing to the crew running the league. Maybe this one is on their 'traditions to defend list'.
by PPP on Jul 13, 2007 8:41 AM EDT reply actions 0 recs
The only argument I have seen against ads on jerseys is: "I don't like it"
Not the best argument when thought about rationally.
by Jibblescribbits on Jul 15, 2007 8:36 PM EDT reply actions 0 recs

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