Nashville Predators proposing upscale "Reserve at the Sommet Center"

This morning in the Tennessean, Michael Cass reports on a proposal by the Nashville Predators to reconfigure two sections into "an exclusive area for high net worth individuals", at a hefty annual pricetag:

The perks would include food, beer and wine; flat-screen, high-definition TVs; "captains chair style seating"; a concierge; and valet parking. Guests would pay $20,000 per seat per year to attend at least 100 events, including games, concerts and other shows. They would be required to buy at least two seats in the area, known as "The Reserve at Sommet Center."

It's an interesting idea, in that it makes the corporate-suite experience available to individuals or small businesses that may want the high-end experience, but don't want to lease a full 16-person suite. According to the report, the two sections involved (201 & 224, at the end of the rink opposite the Zamboni entrance) have a current capacity of 250, but only sold 69 tickets per game for last season.

The Metro Sports Authority has to review the proposal, as part of the yearly capital investments made in the facility. It sounds like they want to assess the impact on the common fan, and make sure that people aren't being pushed aside for the fat cats, but given the circumstances here, that hardly seems the case. If the team was selling out games regularly and were talking about wiping out low-priced seating to clear the way, that might be different. Those sections currently run over $2,000 per seat for a season ticket (the "Shoot 1x Club Level"), roughly twice what many of the upper bowl seats cost.

Basically, if the team believes from a market-research standpoint that they can make this work, I think it's a bold move. They could turn an area that was generating around $150,000 in ticket revenue (69 tickets per game, roughly $50 apiece, for 41 games) into $1.4 million (if they sold 70 seats out of 130 at $20K apiece annualy). Of course the operating costs will go up concurrently, but as a business move it sounds like a creative approach to tackle the economic circumstances which are going to face most NHL teams this upcoming season.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join On the Forecheck

You must be a member of On the Forecheck to participate.

We have our own Community Guidelines at On the Forecheck. You should read them.

Join On the Forecheck

You must be a member of On the Forecheck to participate.

We have our own Community Guidelines at On the Forecheck. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9355_tracker