Ethical sports blogging... is it on the decline?
I didn't get to attend the Blogs With Balls conference in Chicago last weekend, but thanks to the wonders of digital media the panel discussions were available for viewing, and the conversation continues to echo across a number of different sites around the issue of ethics in sports blogging.
Put simply, what burden does a blogger have to ensure that "news" being broken is accurate, compared to the opportunity to draw traffic with sensational headlines? The recent rumor about the mother of LeBron James dating a teammate of his was the starting point for the discussion, as it came from a blogger without any outside confirmation. You can catch the video of the panel session, or read a transcript of the meaty portion of it courtesy of MGoBlog. There's also a good followup conversation on Dan Levy's latest podcast that clarifies the arguments somewhat. From the hockey perspective, Defending Big D hosted an insightful discussion on the topic last summer.
For me, there were two major highlights:
1. Spencer Hall of Every Day Should Be Saturday engaged in a shameful "gotcha" of Jason McIntyre of The Big Lead, announcing that he had intentionally spoofed McIntyre with a fake rumor via email which McIntyre ran with. His point was to expose (albeit two months late) McIntyre's lack of ethics for not verifying the story before running with it, but is McIntyre's laziness worse than Hall's intentionally trying to dupe a rival sports blog? I don't think so.***
2. AlanaG of Yardbarker pretty much carried the torch for the "whatever draws clicks is OK" mindset, which to me is pretty horrible. She does state in theory that she would question running something "if a thinly-verified story could do real injury to someone," but her judgment about whether a story qualifies along those lines appears pretty sketchy.
My stance? I try to stay out of the "breaking news" business, mostly because I'd want to be sure about the accuracy of a scoop, and I just don't have the time or energy for that. I'd rather provide a detailed analysis on how the Nashville Predators centers perform on the faceoff dot, based on the size and shooting hand of their opponents (coming soon), for example. Providing the latest news around the Preds is an important aspect of this site, however, so my standard in doing that is to be clear about where information is coming from, with direct links to the reference whenever possible.
There's merit to the notion that over time, credibility wins out and the frauds fade away. But as John Maynard Keynes famously said, "in the long run, we're all dead." HockeybuzzHogwash has gone dormant, but HockeyBuzz drones on. One of the big problems is that for the sites that do operate credibly and are trying to make inroads with the NHL or their particular team, a site with a larger reputation and looser standards can ruin the opportunity for everybody.
What I'd like to get is your opinion - how do we create an environment where there's more differentiation between the New York Times of the blogosphere, as opposed to the National Enquirers? There should be room for both to operate, but what we need is greater clarity for the general reader as to the standards of each.
***UPDATE: I thought it would be useful to highlight another way of exposing a blogger's shoddy standards, rather than pass along a false report.
To keep up with all of our coverage of the Nashville Predators, you can subscribe to the RSS feed, follow us on Twitter (@Forechecker & @predatweeter), or catch the site on Facebook. You can also email me at the.forechecker@gmail.com.
29 comments
|
0 recs |
Do you like this story?
Comments
Don't Eat Your Own Head
An issue with creating those standards is becoming like NPR, or ESPN, where once you were the underdog, then you becomes something that simply defends your turf.
Ethics in sports blogging are important, but it also assumes that sports blogging is entirely about journalism. It isn’t. That doesn’t give bloggers the right to publish everything (there is still the law), but also doesn’t mean we get to completely control the message.
I look at blogs like mp3s. While the music industry freaked out about their coming destruction, they were rallying against a file format. It isn’t the format that is important, it’s how you use it. If mp3s were the issue, there would be no ipod, no podcasts, on and on. Blogs are the same way.
I like your enquirer analogy, but there are plenty of shades in between. The onus isn’t on us cleaning up the blogs that will do anything for a click (which newspaper sites, more professional and popular blogs, and everyone in between do), it’s differentiating ourselves from the liars. You won’t change them. Find a way to beat them.
Let the League/teams issue credentials
I mean, that’s pretty much what already happens…but in the 21st century, it should go a step further.
Perhaps DiLo and crew (or individual team developers) could work up some kind of flash code that credentialed bloggers could embed on their sites, something akin to Twitter’s “Verified Account” badge on celebrity profiles – or maybe teams and the League could maintain a centralized database of credentialed bloggers.
Ultimately, the League and the teams should set the standards – not the bloggers. The bloggers and MSM should probably have some sort of collaborative access during the standards development process, but like I said – the NHL and teams have brands at stake, and if they’re going to bless bloggers with that brand integrity, they should be allowed to protect it with their own standards.
"Verified Blogger"
That’s a really good idea. It could call into question the separation of media and team from some (everyone will question something), but that already exist. I’m sure there is some stickiness there, but it’s a great place to jump off from.
Let the League do it then
The League can play the role of neutral arbiter in that situation and eliminate possible conflicts of interest.
Dirk raises an important point below – the blogosphere is vast and well-populated in this day and age; once requirements/standards are established, the “Verified” blogosphere could become diluted. I’m not saying it would, but it seems like there would be a mad dash to get a blog certified, just as a matter of blogger pride.
Is dilution an issue?
I don’t see why more blogs being ‘verified’ is a bad thing. If someone get’s certified, do they have to do anything with it?
That’s an outstanding idea…
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
To clarify, it would seem that the notion of having a league or team stamp various blogs with a “seal of approval” would most help the mainstream media to identify trustworthy outlets, but it would certainly overlook a massive amount of blogs (like most of the Oilogosphere) which don’t enjoy such status.
It’s a useful suggestion, however, and a good starting point.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
Certainly a daunting task
But if I had my druthers, the NHL would continue pressing on with its new media engagement course…they’ve certainly raised the bar for pro sports, but they need to understand above all else that the tools will continue to evolve, and having success with your new media presence today in no way guarantees success tomorrow. Worst of all, you don’t want bloggers turning on you.
This is probably just one suggestion out of many that will follow – but I’m shooting for “out of the box” here :) And thanks for the tweet, Dirk!
The other issue here is that the NHL, and the 30 teams, operate as separate entities, especially when it comes to media relations. It would take a cooperative approach to get something like this off the ground, but I do think it has potential.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
My concern with this avenue is how the League/team would handle legitimate criticism from a blog (whether currently with their “seal of approval” or not).
Would they revoke their approval? Would they refuse approval due to a blog’s history of being more critical than favorable of the team/League.
It’s a sticky issue.
David Singleton w/ HockeyIndependent
by David Singleton on Jun 9, 2010 8:52 AM EDT up reply actions
it is – after all, is a single “crime” enough to get that approved-badge revoked?
Perhaps another way to approach the issue is a user-rating system, something akin to the Facebook “Like”.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
Interesting...
Admittedly, to this point, I’ve avoided Facebook and Twitter (strange for a software developer), so I’m not fully up to speed on them- particularly Facebook.
What are the specifics you are thinking about?
David Singleton w/ HockeyIndependent
by David Singleton on Jun 9, 2010 9:48 AM EDT up reply actions
Just something like a widget that people could vote on, developed and tabulated by a 3rd party. It would be like a “seal of approval”, but be driven by the collected votes by readers of a given site.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
Yeah, but people like Eklund's blog...
…if they didn’t, it wouldn’t be up still, and he wouldn’t retain the writers he does.
Having users rate blogs as a metric for certifying their reporting/analysis credibility is a bit as arbitrary as relying on site hits.
They’d shut the blog down. The Oilers did it to Covered in Oil and I know that one reason I wasn’t invited to last year’s beta testing of having bloggers in the press box is because higher ups didn’t like my name.
It’s a good idea but it would have to be the league enforcing it on clubs because there is no incentive for the New York Rangers and Toronto Maple Leafs of the world to do something like that.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
Like reading thoughts confined to 140 characters? I'm on Twitter too.
The more I think about it, the notion of league- or team-sanctioned tagging seems more problematic than helpful.
Ranking sites like Ballhype sound like a neat idea, but seem flawed at times. Is that as close as we can get to something that works in practice?
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
And they’d blow up the whole ‘sphere if they could, because they’re making the team look bad (as if they couldn’t do a good enough job of that on their own). Look at how many times Rick Olczyk’s analysis of the CBA has been proven inaccruate. (See: Brule, Gilbert and Waivers)
SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.
I wouldn't worry too much about this...
…teams know when they’re messing up, and responsible journalists don’t bash the teams they report on.
What’s the distinction between “bashing” and “criticizing?” Do all teams have the same thresholds? Are all teams (and their PR departments) humble enough to understand when they’ve fucked up and deserve to be called out on it? I have my doubts, to put it mildly.
SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.
I don’t think bloggers should be under any obligation to “just stick to the facts,” because readers come to blogs specifically to get opinions. However, I’ve always appreciated the emphasis on facts and statistics around here, Dirk. You and the OTF crew don’t shy away from contraversial or opinionated stories, but you’ve always grounded them firmly in documented evidence. That’s one of the things that keeps me coming back. I can’t stand to read the rambling fluff that some other sports blogs churn out.
"Get to the Choppa!"
Saw this posted on Puck Daddy
and am glad I read this. Interesting discussion, but I agree with PredHead – I check out blogs for analysis and opinions. I don’t like rumors very much, but if it is prefaced with some basis in fact, I can accept it as part of a discussion.
Maybe cause of my age, I find blogs interesting for discussion, but I’ll go to “real” news sources for news. But yeah, if I found a blog was making things up just as a tease, I’d avoid it like the plague.
The sun never sets on a badass
Sorry to disagree, but...
allowing NHL teams to “verify” bloggers’ authenticity will inevitably lead to de facto control of the bloggers’ content. I’m not sure I would want any team that routinely disguises serious and debilitating conditions as vague “lower body injuries” to have that much control. I’d rather trust the readership to exert its own form of indirect control. In many cases, that process is already evident. No serious hockey fan accepts Eklund’s scoops at face value, for instance, whereas Darren Dreger’s information and commentary is accepted without question. Inevitably, bloggers offering reasonable analysis and insight—such as, let me insert here, Dirk Hoag—will find an appreciative readership. The others will end up unread and short-lived.
by Hockey Hillbilly on Jun 8, 2010 9:23 PM EDT reply actions
You don't ever have to apologize for disagreeing!
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
To me, the onus need to be on the reader to determine the credibility of a site. I frequent Japer’s Rink here on SB Nation (but read a number of other blogs on the site regularly), and I’ve come to find the site to be a rather good source for Capitals’ news. The Rink generates lots of traffic, and is often linked to by other blogs where the authors have somewhat more to lose than smaller, lesser known blogs (ie: Yahoo’s Puck Daddy, or the Washington Post’s Capitals Insider). That lends credibility to the site.
There is an extent to which a blogger must make clear the distinction between rumor and news. When I read less mainstream blogs, the distinction breaks down. I believe part of that is a failure on the part of an amateur blogger to adhere to any journalistic standards. Though I’m sure sensationalism is also a factor.
I think we’re already seeing the oil separate from the water in the blogoshpere. Blogs with quality content seem to be growing, gaining more access to players, teams, and press boxes. Blogs run less professionally, breaking sensational (and wrong) stories, quickly fade away.
I am a hockey fan first, and a Caps fan second.
At the end of the day, your reputation is your own
If you lie/deceive and get away with it, then good luck sleeping at night.
If you lie/deceive and get caught, then good luck with absorbing the slings and arrows that should come your way.
I’ll agree that submitting a blog – which is an independent vehicle to share information and – perhaps more importantly – opinions to a 3rd party for “validation” is an invitation to censorship.
No, we live in a country where free speech is allowed. If you put your opinions out there, you have to live with what you’ve done.
by Dark Blue Jacket on Jun 9, 2010 5:42 PM EDT reply actions

by 























