True North Sports & Entertainment is proud to unveil today the primary and secondary logos for the Winnipeg Jets Hockey Club which will begin play in the National Hockey League in 2011.
The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.
"True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity," said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. "We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country's remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."
Personally? I give it a "meh". It's certainly a classic look, and you have to admire the nod to the Royal Canadian Air Force, but the colors do look a little drab, and the "Jets" script strikes me as an odd choice. I'm sure the new uniforms (once they're revealed) will be a huge hit just given the pent-up demand build up since the original Jets left Winnipeg. It's interesting to note that while the Predators recently trimmed down the number of colors in their logo, the Jets have chosen two tones each of gray and red to include in theirs.
Go ahead and give your thumbs-up or -down in the comments below after reading your afternoon hockey news!
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