Now here's a terrifying thought for hockey fans. In light of the continuing difficulty in generating significant national TV revenue in the US, will the NHL succumb to pressure and permit advertising on uniforms? Before reacting with a quick "never!", consider that there was a time when we didn't have ads plastered around the boards or painted under the ice, either.
The article below discusses the debut of jersey-based advertisement in the US in Major League Soccer, particularly in light of the debut of some Beckham character. I wouldn't expect we'd see such a development anytime soon in the NHL, but these kinds of slopes tend to be pretty slippery...